A sleek web-slacker with a chef's background. One finger on the pulse in every pie. I know know that life before this was preposterous. I know that life since is still to be decided...
Celebrity's tweets are put into the hands (and dramatic hearts) of a trio of fine thesbians (no thesbian jokes about Lindsay Lohan, now. Don't be cheap.)
Oh, wait... That wasn't so great. How did Chris Evans get away with that shit for so long? Oh, the 90s - so awful in hindsight. At least the 80s had the decency to flat up dreadful to your face...
From the nether vaults of The New Scientist comes (ahem) this stunning video of people being scanned having sex in an MRI scanner (be warned this may technically fall under the banner #nsfw not safe for work):
"Of interest to specialists and also, perhaps, to lay-persons who have an interest in reproductive anatomy." Lay-persons? Excuuuuuse the pun.
They required people who were 'willing and able to perform under technologically cloistered conditions'. Baby, I do some of my best work under technologically cloistered conditions - where do I sign?
That's MRIght, baby. That's the place I like to bring the sexy. Come visit my technological cloister, you beautiful, scannable thing, you - let's make sweet sense of science!
This web thing. Crazy, right? Just so much of it; so many networks, socials, twitbooks, facefeeds... Virals are good, viruses are bad... Criminey, how's a guy supposed to keep up?
Don't panic. Pete Codella's here. And he's gonna sing you a song that will fix your fuddled little head right up about this whole crazy web 2.0 communities thing
OK. Did you see it through to the end? And you're still able to read through your tear/vomit-filled eyes? Good. So, first thing here is not to think about how that's 2.57 minutes of your life that you're NEVER going to get back (that's right, it's not even three minutes long, baby - how's that for proving time is relative?). You gotta think about how you'll never actually be Pete Codella. You're not him. He is. Pete Codella is Pete Codella so you don't have to be. That there's a cautionary tale in 2.57 agonising minutes. There's few horror movies as effective in 10 times the time. You might still go camping in the woods, swimming in the sea or fool around with your girl whilst reading from the Necromonicon, but you're NEVER going to think about turning your IT presentation into a quirky music video! Pete's blog to accompany this... piece... states 'I’ve been reminded that creating a different kind of product for your industry helps set you apart.' Yes, Pete. You have truly set yourself apart. To recap: Viral is good, virus is bad, and shit awful is shit awful no matter what kind of twisted spin you want to put on that sucker.Keep th' faith, Article Dan
The Apprentice is one of those TV format shows that's just delivered and delivered. And mainly due to Sir Alan Sugar's ability to turn a withering phrase and and call a tut-shovelling waste-monkey a tut-shovelling waste-monkey.
Now, mash-up / cut up supremo Cassette Boy has taken his talents to The Apprentice and cut together a hilarious joy-fest celebration of Sir Alan and the ridiculousness of the show. Bear with it - it starts off with some relatively blunt satire, but at around 2.50 it really ups its game into the realms of glorious silliness.
Whether this brings on a rueful laugh, or a moment of self-awareness, this is a great little film portraying the unreasonableness of clients in business outsourcing situations. Scope creep, late door bartering and cheap cuts.
I particularly like the pay-off, where the guy finally acquiesces to pay, but only if the vendor hands over all IP, control and effectively removes themselves from the future equation. Seen it done. Seen it done.
More fuel the great PR for Pigs discussion - a fantastic stop-motion film using photos travelling across a guy's house. Pig chased by wolf boy - we feel sympathy for the pig - poor piggy, hounded and harried! Then the final moment takes it somewhere completely off the map and... I'm left feeling all weird and unsure about pigs again. Are they in fact supernatural beasts?
So what's the Pig PR message here? The obvious one is, of course: don't mess with the pig - the pig will fuck you up, man!
But maybe this short film reaches a little further than that - does this film not, in fact, suggest that god is a pig? Are we all not just wolves chasing the pig (god) for answers, for self-affirmation, only to discover in the end that god is a giant pig with no intention of playing fair?
Mmmmm? Mmmmm???
Yep. Pretty deep stuff from Pig PR there, I think you'll agree. I think we'll all sleep a little less easily in our beds with that thought rattling around the brain pans. Not sure it'll stop me still wishing I had a Wake 'n' Bacon come the morning mind you...
(Thanks to @jackschofield for pointing me in this video's direction - a great guy to follow on Twitter - posts more links to interesting content than most others.)
Online April Fools gags are mainly just marketing initiatives, but, just like virals, when they deliver the funny - why get your knickers in a cynical twist about it? The main winners were the browsers. Google Chrome and Opera both delivering clever and funny little moments of cocking about.
Witness Opera's browsing with facial gestures:
And Google Chrome offered us a 3D browsing experience - it provides a template to print your own 3D glasses. I only have a black and white printer unfortunately, so it only partially works. Call it 2.5D if you will...
The Guardian was my favourite text attempt - declaring the paper's intention to abandon print AND web versions in favour of a Zeitgeist-tastic Twitter version of the Guardian news content .
Other greatness includes the Hotelicopter. Yes, elevate your stay with the world's first flying hotel! Essentially a knob-off massive chinook helicopter - you find it hard to imagine Richard Branson isn't looking at this and thinking hard about the opportunities...!
The site's very well done, but seemed to go up and down like a busy lift, so if it is busted just watch this:
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